Cannvas MedTech Inc. and Ellementa, Inc. have teamed up to better serve women across North America who are interested in the potential health benefits of cannabis.
“With 35 percent of women consumers using cannabis for medical reasons, Cannvas.Me data shows health and wellness issues are primary reasons why women explore cannabis as an alternative treatment,” notes a statement from Cannvas, a digital cannabis education and analytics company that seeks to deliver deeper insights into consumer behaviour and cannabis consumption across Canada.
A key goal of the teaming of Cannvas and Ellementa—a global women’s network focused on health, wellness and cannabis that helps connect women to better information about cannabis and products—is to identify the needs of female cannabis consumers and deliver to them targeted cannabis education.
The partnership will leverage “each organization’s educational content and data collection to better serve women across North America interested in the potential health benefits of cannabis,” the press release states. It will also allow the companies to “delve deeper into data collected on their respective audiences to better understand and serve” those exploring cannabis as a health and wellness option.
Specifically, Cannvas and Ellementa will share co-branded content on their respective platforms, the statement notes. Additionally, Ellementa will be a featured partner in Cannvas For Her, a dedicated section of Cannvas.Me exploring women’s health and wellness as it relates to cannabis, with original content sourced from both organizations.
“Women are among the fastest-growing customer segments in the cannabis industry, accounting for approximately 31 percent of the U.S. market. In Canada, according to Cannvas.Me, more women than men are trying cannabis for the first time, nearly half of whom report exploring cannabis as a medical or therapeutic treatment,” the statement points out.
“Women report higher rates of conditions potentially alleviated by cannabis—such as pain management, stress and anxiety—strengthening the need for targeted education focused on women’s issues and cannabis,” suggests Cannvas CEO Shawn Moniz.
“We look forward to sharing our resources to deliver targeted cannabis education while combining data assets to paint a clearer picture of cannabis consumption among women,” Moniz says.
“We recognize women are seeking out information around cannabis that is relevant to their multi-faceted lives as the major decision-makers of health and wellness purchases in households and often the main caregivers of their loved ones,” says Aliza Sherman, CEO of Ellementa. “A partnership with Cannvas is a natural fit to enhance our digital offerings and to learn more about the women we collectively serve,” Sherman adds.